by Jeff Clemetson, Editor
As a reaction to the Coca-Cola Bottling Company’s “Coming Together” ad campaign, where the beverage maker makes some concessions to their products’ role in the growing rates of obesity in America, a new viral video mocking the campaign has been created and has gotten even more attention than the original. In the “honest” version of the advertisement, Coke admits it makes unhealthy beverages and blasts its own products as a major cause of obesity, diabetes and other diseases.
“Across our portfolio of over 650 beverages, we now offer 180 low and no-calorie choices,” says the narrator in the video. “These diet beverages still pose serious health risks.”
The video goes on to list a variety of diseases and health problems associated with drinking Coke’s “low and no-calorie” products – kidney damage, diabetes, metabolic syndrome and rotting teeth. Then it blasts its regular products as containing “extremely high and unhealthy amounts of calories.” The video also rightfully points out Coke’s high levels of sugar and high-fructose corn syrup as leading drivers of obesity and obesity-related diseases such as diabetes and heart problems.
The ad predictably urges moderation for people when drinking their sodas and to be more responsible with what beverages to drink if you are overweight. It then pats itself on the back by comparing this video to the constant denial by tobacco companies that their products cause cancer.
Coke’s original “Coming Together” campaign was supposed to be a bold PR move for the company, whose products have come under fire recently for being a driver of childhood obesity. Soda drinks have been the focus of obesity campaigns across the country and New York City Mayor Michael Bloomberg recently banned the sale of mega-sized soda beverages in the city. However, the now viral video mocking the company’s effort is more factual and a more effective way of affecting change in people’s habits. Other than making healthier beverages, an honest ad campaign like the mock one would certainly make Coke seem more sincere.
Whether Coke’s “Coming Together” campaign, or the mock “Honest” campaign will have any real impact on the public remains to be seen, but there is one line in the mock ad which we here at Health and Fitness Talk have been saying for years. “The calories in Coke have no nutritional value. If you choose to live a healthy lifestyle, then you should not be drinking any of our products. If you drink Coke, you’ll get fatter and fatter.”
Check out the “Honest” ad here:
Check out the “Coming Together” ad here: